Pakistan is emerging as one of the major players in the global IT industry as a result of policy initiatives taken by the government to position the country as an offshore location of choice for IT services.
In terms of suitability for offshore outsourcing, Pakistan now ranks among 20 top countries of the world, recognised by the global community as ‘Market Leaders and Challengers’ and placed in the first category countries. Last year, Pakistan ranked in the third category amongst "Potential Players," occupying 30th position among the top 50 IT potential countries of the world.
In a recent analytical report, the world’s leading information technology research and advisory company, Gartner, has judged Pakistan to be a "competitive location in terms of cost, with salaries and infrastructure costing less than most offshore destinations." Based on a total of 10 criteria, viz. language, government support, labour pool, infrastructure, education system, cost, political and economic environment, cultural compatibility, global and legal maturity, data and intellectual property security and privacy, Gartner rated Pakistan ‘very good’ in cost, good in language and fair in all other areas, except assigning a poor rating in political and economic environment. But, the authorities maintain that the political risk of the country is often over-rated "" bellying the experience on the ground. However, brand perceptions abroad negatively impact the cost of manpower, the single largest cost in IT, which is about 30 per cent cheaper than neighbouring India.
The government has spent over $ 67 million in promoting the country’s software industry. "The Ministry of Information Technology has developed a comprehensive national IT policy, designed to make the government a facilitator in the encouragement of the private sector. To drive development, the government-owned PSEB (Pakistan Software Export Board) plans to construct new IT parks in major cities and approximately 750,000 square feet of space in PSEB-designated parks has already been leased to IT companies. The government is doing a good job of initiating activities in positioning Pakistan as an offshore location, however, it needs to take concrete steps to implement its plans and improve its brand image as an offshore destination."
With English as a widely spoken language in urban areas, Pakistan can also be leveraged for Arabic language support to Middle Eastern countries. Observing that IT revenue grew 59 per cent in 2006; Gartner report says that the country’s annual growth is expected to reach 69 per cent between 2009 and 2010. As far as the World Bank is concerned, it "ranked Pakistan 76th out of 178 countries for ease of doing business."
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