Does outsourcing help or hinder business strategy?

May 29, 2009

Outsourcing company Sitel is predicting one third of travel company call centres will be outsourced by the first quarter of the next financial year.

The forecast comes as the company experiences increased demand from travel businesses looking at ways to reduce operating costs while maintaining or clawing back call booking volumes during the current recession.

Sitel business development director for the travel sector Ray McDiarmid says many traditional travel companies have high fixed costs tied up in owned call centres, and in many cases have yet to realise the benefits of outsourcing. Its current clients include Iberia, Air Berlin, Continental Airlines, Travelocity, Expedia and Park Resorts.

He says: “There is an unprecedented level of urgency in outsourcing now, and a lot of businesses are under pressure to reduce costs. Travel companies are carrying excess in-house cost and it is eroding their profitability.”

The company claims to be able to reduce call-centre costs by around 20% and improve revenues by 10%-15% and points at the ability for firms to manage their workforce in line with the seasonal nature of holiday bookings more effectively.

Based on a company employing 300 full-time employees, Sitel says a call centre can cost an operator £6.8 million a year, including premises’ costs. This equates to a cost of £11.66 per hour or £22,741 per annum for each full-time employee or equivalent.

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SSTL gives outsourcing deal to Aegis BPO

NEW DELHI: Sistema Shyam Teleservices Ltd (SSTL), a joint venture between Russia’s Sistema and the Shyam Group, is close to inking an IT operations outsourcing deal with Essar group-owned Aegis BPO.

According to sources, SSTL will initially give the contract for eastern circle which includes Kolkata, West Bengal, Bihar and Jharkhand to Aegis.

In the first leg, the deal would be for 35 seats which would be scaled up to 150 in the next three month, sources added.

One of the recent entrants in the Indian telecom market, SSTL offers CDMA-technology based telephony services in Kerala, Tamil Nadu, Kolkata and Rajasthan under the MTS brand.

In the East, the company has launched its services in Kolkata only and is planning to begin its operations in Bihar next month. SSTL is also planning to complete its pan-India service launch by the third quarter of 2010.

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